The purpose of the present study was to test four hypotheses regarding the effects of viewing websites on internet advertising. A sample of 289 postgraduate students of Shiraz University was asked to fill out the research questionnaire. They were asked to recall brand names seen on the internet to describe perceived advantages and disadvantages of online advertising and to recall ads encountered in all media and whether they liked them or not. Findings show that visiting websites increase aided recall of brands seen on the internet and to improve users' views of the brand. Users' who had a positive view saw more advantages in web advertising but they perceived more disadvantages as well. Finally, the sample users appeared to like TV advertising more than internet advertising. The findings present a complex picture of internet advertising which will be useful for online advertisers.

Trust is one of the most important concerns in advertising. With the development of web-based media and new forms of advertising, this concept has become more important than before, especially in the country's banking network. The purpose of this study is to investigate the role of advertising patterns in the web and traditional media in the trust and confidence of the customers of banking network. For this purpose, a conceptual model based on the Aida Model has been used in this study. The research method of this research is quantitative and based on survey method. The statistical population of the present study consists of bank customers in Tehran. Using Cochran's Formula and Combined Sampling Method, 384 people were selected as a sample. Statistical findings show that by increasing the level of attracting attention, creating interest, stimulating the desire and directing customers to receive services resulting from banking network advertising on the web and traditional media, customer trust will increase and vice versa. According to the results of this study, which was obtained through Pearson Correlation Test (r = 0. 67, r = 0. 33), banking advertising in traditional media has a greater impact on customer trust than web advertising.

Distributing geographical information on the Internet is an enforcing factor for information providers. Internet allows all levels of society to access geographical information, and provides a media for processing geo-related information with no location restrictions. Web-based GIS is evolved from different Web maps and client-server architecture to distributed ones. As such, Internet reshapes all functions of information systems including: gathering, storing, retrieving, analyzing, and visualizing data. The high cost of GIS system, the release of system specific databases, and the enormous software developer efforts on upgrading the system are fading with the introduction of web-based GIS Moreover, disseminating spatial information on the Internet improves the decision-making processes.This paper examines the current Web GIS technologies with emphasis on architectures. Eight state-of–the-art Web GIS products from leading GIS companies have been scientifically assessed. This paper also proposes a web GIS development strategies starting from requirement analysis, and ending in GIS use and maintenance. Disseminating Iranian Road information on the Internet has been presented as a successful implementation of the strategy.It is concluded that the Internet based information delivery adds the margin of profitability of the Transportation and Terminal Organization. The proposed strategy has been tested successfully. Civilian can get to their destinations faster.

Advertising nowadays plays an important role in marketing and service and product recognition, whereas there are many studies on supply chain and collaborative advertising. However, In the previous researches the advertising company was considered as an off-chain member that provided advertising goods and services to attract customers based on the order of the retailer or manufacturer. On the other hand, in the reality, manufacturers and retailers often face budget constraints to finance advertising, which limits their advertising activities. Therefore, in this study, for the first time an advertising company is analyzed as a new member in a two-tier supply chain, given the financial weakness of manufacturers and retailers in providing adequate funding for advertising, as well as the interest of advertising companies in sharing the profits of the chain instead of receiving advertising costs. For this purpose, the issue of partnership of advertising company with two-tier supply chain including manufacturer and retailer is raised. In this regard, instead of paying the all advertising costs to the advertising company, the manufacturer and retailer pay part of the costs and the rest is compensated by paying a percentage of their sales profit. This problem was modeled using the game theory approach and the optimal decisions of the chain members regarding pricing at the wholesale and retail levels, as well as the amount of participatory advertising at the three levels of wide or above the line, below the line and through the line were determined.

This paper considers the issue of cooperative advertising with local advertising options in a channel with three players, including a manufacturer and two retailers. The current study, expands the cooperative advertising literature to a case where there exist two options for local advertising investment. Moreover, this paper compares two cases of presence and absence of cooperative advertising, which has almost been neglected in cooperative advertising literature. The purpose is to determine equilibrium strategy of retailers’ advertising options, players’ advertising expenditures and the manufacturer’ participation rates on retailers’ investment. The aforementioned problem is analyzed as a three-stage game, using backward induction. In the first and second stages, advertising investments of players are determined analytically. Then, in the third stage, the Nash equilibrium pair of advertising options can be found using numerical study. The problem is solved using illustrative examples in two cases of presence and absence of the cooperative advertising contract. Finally, the conditions for which offering the contract is win-win for all players, are identified. A Sensitivity analysis has been carried out to explain the efficacy of the model.